The marketer of the future
The marketer of the future will use both sides of the brain. They are both creative and analytical, have knowledge of both the facts and the people, as well as thinking inside and outside the box. These marketers will make a difference thanks to data-driven marketing communication.
But where will you find someone like that? This blog post will give you an answer to that question. Right on time, because the future starts now. Do you want to know what the future of marketing looks like? Read on.
Forbes predicted six years ago that in 2017 the Chief Marketing Officer (CMO) will spend more on IT than the Chief Technology Officer (CTO). And by now we can be sure that this prediction came true. Across the World, companies have seen a digital marketing transformation, driven by data driven marketing communication. An important question in this process is: Where do you find the right marketers? Who can make a difference in the field of marketing automation?
An impossible function description
The function description of the marketer is not easy. René Bruijne General Manager from TransFollow, believed to be the marketers of the future. Switching at will between logical reasoning and out-of-the-box thinking, between operating and developing based on imagination, between linear thinking and using fast associating jump from A to Z.
Finding somebody like that could not be an impossible mission. At least, when you’re looking for an individual. However, it would be easier if you start thinking in teams. Teams in which people on the left side of their brains, together with people who use the right side of their brains. By doing this you will start bringing together the skills needed for successful data-driven marketing communication.
Meet the marketer of the future
Yes, the marketer of the future is not a single person but a team. And if that team has a platform that helps both sides of the brain, then you have a great marketing department. From here, your companies future endeavors will be met.
The Mi8 Marketing Cloud is such a platform. Data mining, analysis, pattern predictions, planning campaigns all go automatically. The dread for any right-sided marketer, the manual combining or datasets in spreadsheets, is history. And the left-hand part of the team can use the new creative ideas. Because every team member has access to the M8 and the same data-driven insights in campaigns and customer behavior, the communication between left and right will go a lot more fluid and faster.
Stop looking for the perfect marketer of the future. Instead go for a smart team that uses both left and right for success. This will make your marketing department a lot more diverse, but also stronger and with more success. Because even in 2018 you’ll be stronger together than alone. Request you free personal video demo of the Mi8 Marketing Cloud here , you can experience how this platform can help you and your marketing team prosper.